Service
Service is a marketable in a form of work carried out or on behalf of others.
Definitions
According to Marketing Management by Keller and Kotler (15th edition),
- Service. Any act or performance that one party can offer to another that is essentially intangible and does not result in the ownership of anything.
According to Managing Quality by Foster (6th edition),
- Service. A mix of intangibles and tangibles that are delivered to the customer.
