Marketable

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A marketing mix (alternatively known as product model, marketable compound, and, when already marketed, marketed compound; hereinafter, the Mix) is a model representing distinguishable components of any marketable, which must include a deliverable, product delivery, and product charge.


  1. Marketing mix. A model representing distinguishable components of any marketable, which must include a deliverable, product delivery, and product charge. Any marketing mix is a combination of components of a marketable that a business controls in order to influence consumers to purchase this marketable. Any marketing mix includes a (1) deliverable, which can be divided in an unpackaged deliverable and packaging, (2) product delivery, which may incorporate delivery personnel, and (3) product charge, which can be divided in a price, financing, and acceptable payment methods.

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The 4Ps

The 4Cs

The 4As

The 7Ps

The 7Cs

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