Customer disloyalty
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Customer disloyalty is the negative state of a customer who no longer wants the producer’s products or services. They find better-performing products and services and then become unfaithful to the producer to whom they had been previously loyal.
Definition
According to Macroeconomics by Mankiw (7th edition),
- Customer disloyalty. The negative state of a customer who no longer wants the producer’s products or services. They find better-performing products and services and then become unfaithful to the producer to whom they had been previously loyal.
