Market segmentation
Revision as of 10:43, 11 July 2020 by EshwaN (talk | contribs) (Created page with "*Market segmentation is the identification of specific groups (or segments) of customers who respond to competitive strategies differently from other groups. See also Mark...")
- Market segmentation is the identification of specific groups (or segments) of customers who respond to competitive strategies differently from other groups. See also Market positioning.
Definitions
According to the Corporate Strategy by Lynch (4th edition),
