Vertical integration
Revision as of 09:37, 12 July 2020 by EshwaN (talk | contribs) (Created page with "Vertical integration this occurs when a company produces its own inputs (backward integration) or when a company owns the outlets through which it sells its products (forw...")
Vertical integration this occurs when a company produces its own inputs (backward integration) or when a company owns the outlets through which it sells its products (forward integration).
Definitions
According to the Corporate Strategy by Lynch (4th edition),
- Vertical integration. This occurs when a company produces its own inputs (backward integration) or when a company owns the outlets through which it sells its products (forward integration).
