Concept testing
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Concept testing. A part of researching ad effectiveness. It involves presenting the target audience with a rough outline or storyboard that represents the intended artwork and the messages to be used.
Definitions
According to the Marketing Communications by Fill (5th edition),
- Concept testing. A part of researching ad effectiveness. It involves presenting the target audience with a rough outline or storyboard that represents the intended artwork and the messages to be used.
