Corporate reputation
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Corporate reputation is an individual's interpretation and reflection of the historical and accumulated impressions of previous identity cues, fashioned, in some cases, by near or actual transactional experiences.
Definitions
According to the Marketing Communications by Fill (5th edition),
- Corporate reputation. An individual's interpretation and reflection of the historical and accumulated impressions of previous identity cues, fashioned, in some cases, by near or actual transactional experiences.
