Distributor brands
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Distributor brands (own-label brands) is brands developed by the wholesalers, distributors, dealers and retailers who make up the distribution channel. Sometimes referred to as own-label brands.
Definitions
According to the Marketing Communications by Fill (5th edition),
- Distributor brands (own-label brands). Brands developed by the wholesalers, distributors, dealers and retailers who make up the distribution channel. Sometimes referred to as own-label brands.
