Category killers
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Category killers are large-scale companies that have changed the way business is done in their industries by operating more cost effectively: for example, Walmart in retailing, Home Depot in do-it-yourself home improvement, and W. W. Grainger in industrial distribution.
Definitions
According to Product Manager's Handbook by Gorchels (2nd edition),
- Category killers. Large-scale companies that have changed the way business is done in their industries by operating more cost effectively: for example, Walmart in retailing, Home Depot in do-it-yourself home improvement, and W. W. Grainger in industrial distribution.
