Competitive intelligence
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Competitive intelligence is the process of gathering, analyzing, and disseminating information on the competitive environment obtained through sales force input, on-line database searching, published sources, personal interviews, and so on.
Definitions
According to Product Manager's Handbook by Gorchels (2nd edition),
- Competitive intelligence. The process of gathering, analyzing, and disseminating information on the competitive environment obtained through sales force input, on-line database searching, published sources, personal interviews, and so on.
