Experiential marketing
Revision as of 14:25, 14 July 2020 by QiratH (talk | contribs) (Created page with "Experiential marketing is a face-to-face campaign, that tries to engage a target audience with a brand through the stimulation of some or all of the senses. ==Definitions...")
Experiential marketing is a face-to-face campaign, that tries to engage a target audience with a brand through the stimulation of some or all of the senses.
Definitions
According to the Marketing Communications by Fill (5th edition),
- Experiential marketing. Is a face-to-face campaign, that tries to engage a target audience with a brand through the stimulation of some or all of the senses.
