Extrinsic attributes
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Extrinsic attributes is those elements that are not intrinsic and if changed do not alter the material functioning and performance of the product itself: devices such as the brand name, marketing communications, packaging, price and mechanisms that enable consumers to form associations which give meaning to the brand.
Definitions
According to the Marketing Communications by Fill (5th edition),
- Extrinsic attributes. Those elements that are not intrinsic and if changed do not alter the material functioning and performance of the product itself: devices such as the brand name, marketing communications, packaging, price and mechanisms that enable consumers to form associations which give meaning to the brand.
