Intangibility
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Intangibility is a characteristic of a service, namely that they do not have physical attributes and so therefore cannot be perceived by the senses -- cannot be tasted, seen, touched, smelt or possessed.
Definitions
According to the Marketing Communications by Fill (5th edition),
- Intangibility. A characteristic of a service, namely that they do not have physical attributes and so therefore cannot be perceived by the senses -- cannot be tasted, seen, touched, smelt or possessed.
