Intermediaries
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Intermediaries is are members of the marketing channel, such as distributors, dealers, agents and others who add value to products and services before transferring them to others for sale to end-user customers.
Definitions
According to the Marketing Communications by Fill (5th edition),
- Intermediaries. Are members of the marketing channel, such as distributors, dealers, agents and others who add value to products and services before transferring them to others for sale to end-user customers.
