Perceived risk
Revision as of 16:29, 14 July 2020 by QiratH (talk | contribs) (Created page with "Perceived risk is the real and imagined uncertainties that buyers consider when they purchase products and services. ==Definitions== According to the Marketing Communic...")
Perceived risk is the real and imagined uncertainties that buyers consider when they purchase products and services.
Definitions
According to the Marketing Communications by Fill (5th edition),
- Perceived risk. The real and imagined uncertainties that buyers consider when they purchase products and services.