Process of diffusion
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Process of diffusion. The rate at which a market adopts an innovation. According to Rogers, there are five categories of adopters, innovators, early adopters, early majority, late majority and laggards.
Definitions
According to the Marketing Communications by Fill (5th edition),
- Process of diffusion. The rate at which a market adopts an innovation. According to Rogers, there are five categories of adopters, innovators, early adopters, early majority, late majority and laggards.
