Process perspective
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Process perspective is a term related to IMC that assumes that a structural realignment of the communication disciplines within organizations, even to the point of collapsing all communications into a single department is necessary.
Definitions
According to the Marketing Communications by Fill (5th edition),
- Process perspective. A term related to IMC that assumes that a structural realignment of the communication disciplines within organizations, even to the point of collapsing all communications into a single department is necessary.
