Recall tests
Revision as of 21:46, 14 July 2020 by QiratH (talk | contribs) (Created page with "Recall tests is used to assess the impression that particular advertisements have made on the memory of the target audience. ==Definitions== According to the Marketing...")
Recall tests is used to assess the impression that particular advertisements have made on the memory of the target audience.
Definitions
According to the Marketing Communications by Fill (5th edition),
- Recall tests. Used to assess the impression that particular advertisements have made on the memory of the target audience.
