Sales potential

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Sales potential is a method of determining the optimum size of a sales force. It is based on premise that there will be diminishing returns as extra salespeople are added to the sales force.

Definitions

According to the Marketing Communications by Fill (5th edition),

Sales potential. A method of determining the optimum size of a sales force. It is based on premise that there will be diminishing returns as extra salespeople are added to the sales force.