Service recovery
Revision as of 22:18, 14 July 2020 by QiratH (talk | contribs) (Created page with "Service recovery is an organization's systematic attempt to correct a service failure and to retain a customer's goodwill. ==Definitions== According to the Marketing Co...")
Service recovery is an organization's systematic attempt to correct a service failure and to retain a customer's goodwill.
Definitions
According to the Marketing Communications by Fill (5th edition),
- Service recovery. An organization's systematic attempt to correct a service failure and to retain a customer's goodwill.
