Word-of-mouth
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Word-of-mouth is communication undertaken voluntarily between people, concerning the quality or characteristics of products, services and organizations. The receiver regards the source as objective and impartial and not attempting to sell products or services.
Definitions
According to the Marketing Communications by Fill (5th edition),
- Word-of-mouth. Communication undertaken voluntarily between people, concerning the quality or characteristics of products, services and organizations. The receiver regards the source as objective and impartial and not attempting to sell products or services.
