Return on sales ratio

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Return on sales ratio (or, simply, return on sales) is a profitability ratio that shows the relationship of net income before taxes to net sales and thereby the effectiveness of a company's pricing policy.


Definitions

According to College Accounting: A Practical Approach by Slater (13th edition)‎,

Return on sales ratio. A profitability ratio that shows the relationship of net income before taxes to net sales and thereby the effectiveness of a company's pricing policy.

According to Managerial Accounting by Braun, Tietz (5th edition),

Return on sales. Ratio of net income to net sales. It is a measure of profitability; also called rate of return on net sales.

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