Strategy evaluation
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Strategy evaluation is stage 3 in the strategic-management process. the three fundamental strategy-evaluation activities are (1) review external and internal factors that are the bases for current strategies, (2) measure performance, and (3) take corrective actions; strategies need to be evaluated regularly because external and internal factors constantly change.
Definition
According to the Strategic Management by David and David (15th edition),
- Strategy evaluation. Stage 3 in the strategic-management process. the three fundamental strategy-evaluation activities are (1) review external and internal factors that are the bases for current strategies, (2) measure performance, and (3) take corrective actions; strategies need to be evaluated regularly because external and internal factors constantly change.
