Total Attractiveness Scores
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Total Attractiveness Scores (TAS) in a QSPM, the product of multiplying the weights by the attractiveness Scores in each row. The values indicate the relative attractiveness of each alternative strategy, considering only the impact of the adjacent external or internal critical success factor.
Definition
According to the Strategic Management by David and David (15th edition),
- Total Attractiveness Scores (TAS). In a QSPM, the product of multiplying the weights by the attractiveness Scores in each row. The values indicate the relative attractiveness of each alternative strategy, considering only the impact of the adjacent external or internal critical success factor.
