Vacant niche

From CNM Wiki
Revision as of 15:35, 17 July 2020 by QiratH (talk | contribs) (Created page with "Vacant niche in product/market positioning (perceptual map), this is an area in the perceptual map that reveals a customer segment not being served by the firm or rival fi...")
(diff) ← Older revision | Latest revision (diff) | Newer revision → (diff)
Jump to: navigation, search

Vacant niche in product/market positioning (perceptual map), this is an area in the perceptual map that reveals a customer segment not being served by the firm or rival firms.

Definition

According to the Strategic Management by David and David (15th edition),

Vacant niche. In product/market positioning (perceptual map), this is an area in the perceptual map that reveals a customer segment not being served by the firm or rival firms.