Vision statement
Vision statement is a formal articulation of an organization's vision or mission.
Definitions
According to Organizational Behavior by Robbins and Judge (17th edition),
- Vision statement. A formal articulation of an organization's vision or mission.
According to Juran's Quality Handbook by Defeo (7th edition),
- Vision statement (vision). A desired future state of the organization or enterprise. It should define the benefits that a customer, an employee, a shareholder, or society at large can expect from the organization.
According to the Strategic Management by David and David (15th edition),
- Vision statement. A one sentence statement that answers the question, "What do we want to become?"
