Glocalization
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Glocalization is a strong local and global presence. Characteristic of a company that "thinks globally, but acts locally"; when a company has a strong presence both in its own country and around the world.
Definition
According to the HRBoK Guide,
- Glocalization. A strong local and global presence. Characteristic of a company that "thinks globally, but acts locally"; when a company has a strong presence both in its own country and around the world.
