Behavioral attitude

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Behavioral attitude (alternatively known as behavioral component or conative component) is the behavioral segment of an attitude that constitutes an intention to behave in a certain way toward someone or something.


Definitions

According to Organizational Behavior by Robbins and Judge (17th edition),

Behavioral component. The behavioral segment of an attitude that constitutes an intention to behave in a certain way toward someone or something.

According to Management by Robbins and Coulter (14th edition),

Behavioral component. That part of an attitude that refers to an intention to behave in a certain way toward someone or something.

According to the Marketing Communications by Fill (5th edition),

Conative component. A part of the attitude construct, this refers to an individual's disposition or intention to behave in a certain way.

Related concepts

Related lectures