Customer relationship management system

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A customer relationship management system (sometimes, spelled as customer-relationship management system; alternatively known as a CRM system, by its acronym, CRMS, or, simply, as customer relationship management or CRM; hereinafter, CRMS) is a system for customer relationship management (CRM). Usually, CRMS is built using customer relationship management software, with which CRMS shares its acronym.


Definitions

According to Managing Quality by Foster (6th edition),

Customer-relationship management systems (CRMSs). Computerized systems for managing customer-related information.

See also

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