Environmental scanning

From CNM Wiki

Revision as of 22:22, 15 July 2020 by Kainat9 (talk | contribs)

(diff) ← Older revision | Latest revision (diff) | Newer revision → (diff)

Jump to: navigation, search

Environmental scanning is screening information to detect emerging trends.

Definition

According to Management by Robbins and Coulter (14th edition),

Environmental scanning. Screening information to detect emerging trends.

According to the Strategic Management by David and David (15th edition),

Environmental scanning. Process of conducting research and gathering and assimilating external information.

Retrieved from "https://wiki.cnmcyber.com/w/index.php?title=Environmental_scanning&oldid=53815"