Difference between revisions of "Industry"
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| − | [[Industry]] is the part of an [[economy segment]] that groups those [[enterprise]]s that create a particular type of [[ | + | [[Industry]] is the part of an [[economy segment]] that groups those [[enterprise]]s that create a particular type of [[market exchangeable]]s. |
| − | == | + | |
| + | ==Definitions== | ||
According to [[Marketing Management by Keller and Kotler (15th edition)]], | According to [[Marketing Management by Keller and Kotler (15th edition)]], | ||
:[[Industry]]. A group of firms that offer a product or class of products that are close substitutes for one another. | :[[Industry]]. A group of firms that offer a product or class of products that are close substitutes for one another. | ||
| + | According to the [[Strategic Management by Parnell (4th edition)]], | ||
| + | :[[Industry]]. A group of competitors that produces similar products or services. | ||
==Segment== | ==Segment== | ||
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:*[[What Industry Is]] | :*[[What Industry Is]] | ||
| − | [[Category:Marketing Management]][[Category: CNM Cyber Orientation]][[Category: Articles]] | + | [[Category:Marketing Management]][[Category: CNM Cyber Orientation]][[Category: Articles]][[Category: Strategic Management]] |
Latest revision as of 13:08, 6 May 2023
Industry is the part of an economy segment that groups those enterprises that create a particular type of market exchangeables.
Definitions
According to Marketing Management by Keller and Kotler (15th edition),
- Industry. A group of firms that offer a product or class of products that are close substitutes for one another.
According to the Strategic Management by Parnell (4th edition),
- Industry. A group of competitors that produces similar products or services.
Segment
- Main wikipage: Economy segment
| Segment | Class | Industry examples |
|---|---|---|
| Primary | Raw materials | Agriculture, mining |
| Secondary | Manufacturing | Food, clothing, wood, printing, petroleum, chemical, metal, transport, machinery |
| Infrastructure | Construction, energy supply, water supply, waste disposal | |
| Tertiary | Real service |
|
| Quaternary | Digital | Telecommunication, multimedia, information technology, digital publishing, broadcasting, Internet service, web search, data processing |
Classification
- Main wikipage: Industrial classification
