Industry

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Industry is the part of an economy segment that groups those enterprises that create a particular type of marketables.


Definitions

According to Marketing Management by Keller and Kotler (15th edition),

Industry. A group of firms that offer a product or class of products that are close substitutes for one another.

According to the Strategic Management by Parnell (4th edition),

Industry. A group of competitors that produces similar products or services.

Segment

Main wikipage: Economy segment
Industry segments
Segment Class Industry examples
Primary Raw materials Agriculture, mining
Secondary Manufacturing Food, clothing, wood, printing, petroleum, chemical, metal, transport, machinery
Infrastructure Construction, energy supply, water supply, waste disposal
Tertiary Real service
Quaternary Digital Telecommunication, multimedia, information technology, digital publishing, broadcasting, Internet service, web search, data processing

Classification

Main wikipage: Industrial classification

See also

Related lectures