Industry

Industry is the part of an economy segment that groups those enterprises that create a particular type of marketable.

Definition

According to Marketing Management by Keller and Kotler (15th edition),

Industry. A group of firms that offer a product or class of products that are close substitutes for one another.

Segment

Main wikipage: Economy segment

Industry segments

Segment	Class	Industry examples
Primary	Raw materials	Agriculture, mining
Secondary	Manufacturing	Food, clothing, wood, printing, petroleum, chemical, metal, transport, machinery
	Infrastructure	Construction, energy supply, water supply, waste disposal
Tertiary	Real service	Transportation (warehousing, delivery); Market exchange (retail trade, wholesale trade); Enterprise support (accounting, administrative service, banking, insurance, investment management, legal service); Public service (defense, public safety, compulsory social security); Healthcare; Human development (education, vocational training, community outreach); Living-sustaining (hospitality, entertainment, food service, cleaning service, performing arts service, recreation service, sports activity, property-sustaining)
Quaternary	Digital	Telecommunication, multimedia, information technology, digital publishing, broadcasting, Internet service, web search, data processing

Classification

Main wikipage: Industrial classification

See also

Related lectures

• What Industry Is