Intuition

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Intuition is an instinctive feeling not necessarily supported by research.

Definitions

According to Organizational Behavior by Robbins and Judge (17th edition),

Intuition. An instinctive feeling not necessarily supported by research.

According to the Strategic Management by David and David (15th edition),

Intuition. Using one's cognition without evident rational thought or analysis; based on past experience, judgment, and feelings; essential to making good strategic decisions but must not relied upon heavily in lieu of objective analysis.


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