Market exchangeable

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A marketable (alternatively known as a marketable product or, simply, product; the marketable that has already been marketed is also called a marketed entity) is the component of market offerings that reacting customers perceive as valuable to be entitled to, to consume, to donate to, to earn, to hire, to own, and/or to trust to. These market offerings may increase or decrease the value of this marketable.


Trivia

Definitions

According to Marketing Management by Keller and Kotler (15th edition),
Product. Anything that can be offered to a market to satisfy a want or need, including physical goods, services, experiences, events, person, places, properties, organizations, information, and ideas.
According to Managing Quality by Foster (6th edition),
Product. A tangible good that is produced for a customer.
According to Cost Accounting by Horngren, Datar, Rajan (14th edition),
Product. Any output that has a positive total sales value (or an output that enables an organization to avoid incurring costs).
According to the Marketing Communications by Fill (5th edition),
Product. Anything that is capable of satisfying customer needs.
According to the ITIL Foundation 4e by Axelos,
Product. A configuration of an organization's resources designed to offer value for a consumer.

Marketable vs product vs result

Literally, product is anything that is produced. This term, product, has a wide range of applications:

Classes

By the sought response, marketables can be classified in six classes.

Allowables

Main wikipage: Allowable marketable
Any authorization to act on one's property without changing its ownership that its authority or owner offers on the market. Allowables include licenses, lodging, marketable permits, and temporary accesses.

Capables

Main wikipage: Capable marketable
The work products that are offered on the market to change capacities of benefited entities. Capables include group statuses, market values, rank positions, as well as professional credentials including work-related knowledge, skills, and professional abilities.

Hireables

Main wikipage: Hireable marketable
Labor, services

Patronables

Main wikipage: Patronable marketable
Businesses, causes, communities, enterprises, events, experiences, groups, ideas, locations

Saleables

Main wikipage: Saleable marketable
Any property that is offered on the market for sale. Saleables include animals, financial products, intellectual properties, investment products, marketable securities, patents, and physical goods.

Trustables

Main wikipage: Trustable marketable
Concepts, information, organizations, persons, religions

Classifications

Earned vs made vs purchased

With regard to its origin, a marketable can be one of the following:
  1. Earned entity, which is not just a work product and cannot be sold itself, but is a not-for-sale source of the items that can be sold. These sources include communities, publicly-owned locations, governments, and people.
  2. Purchased item available for hire and/or sale.
  3. Work product or produced marketable, which is made as a solution or component of a solution that is the primary result of a project or operations. In other words, a produced marketable is an article or substance that is produced and refined for sale.

Final vs intermediate

With regard to its users, a marketable can be one of the following:
  1. Final marketable.
  2. Intermediate marketable.

For-sale vs not-for-sale

With regard to its nature, a marketable can be one of the following:
  1. For-sale
  2. Not-for-sale, which is anything that is not (such as publicly-owned locations or places) and/or cannot (such as communities, governments, police, military, and persons) be private properties.

Intangible vs tangible

With regard to its nature, a marketable can be one of the following:
  1. Intangible, which is something identifiable, but not tangible such as concepts, data, enterprises, events, experiences, ideas, information, labor, marketable permits, marketable securities and investment products, patent, resource time, services, software, and any other non-physical property.
  2. Tangible, which is a physical good such as animals, buildings, hardware, land, produce, durable physical goods (durables), non-durable physical goods (consumables), and any other physical property.

Components

Impression

Intellectual property

Hired capacity

Physical property

Temporary access

Features

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