Market positioning

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Market positioning is the choice of differential advantage possessed by an organization that allows it to compete and survive in a market place. Often associated with competition and survival in a segment of a market. See also Market segmentation.

Definitions

According to the Corporate Strategy by Lynch (4th edition),

Market positioning. The choice of differential advantage possessed by an organization that allows it to compete and survive in a market place. Often associated with competition and survival in a segment of a market. See also Market segmentation.
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