Difference between revisions of "Marketing"

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(Market)
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*# [[Buyer]], buyer's action, trial vs purchase vs donation vs participation vs research vs vote
 
*# [[Buyer]], buyer's action, trial vs purchase vs donation vs participation vs research vs vote
 
*# [[Prospective buyer]], unaware consumer vs prospect lead vs marketing-qualified prospect vs sales-qualified prospect
 
*# [[Prospective buyer]], unaware consumer vs prospect lead vs marketing-qualified prospect vs sales-qualified prospect
*# [[Market offering]] vs [[marketable]], price, needs vs wants vs demands
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*# [[Market offering]] vs [[marketable]], price vs cost, needs vs wants vs demands
 
*# [[Marketer objective]], inform objective vs persuade objective vs remind objective vs reinforce objective
 
*# [[Marketer objective]], inform objective vs persuade objective vs remind objective vs reinforce objective
 
*# [[Market presence]], impression vs distribution vs [[customer support]] vs transaction facilitation
 
*# [[Market presence]], impression vs distribution vs [[customer support]] vs transaction facilitation

Revision as of 12:12, 7 June 2023

Marketing is a set of endeavors that an market actor undertakes to complete a market exchange.


Definitions

According to Marketing Management by Keller and Kotler (15th edition),

Marketing. The activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.

According to Juran's Quality Handbook by Defeo (7th edition),

Marketing. The process of promotion, including activities to provide product labeling for warnings, dangers, antidotes; training of the field force in the contract provisions; supplying of safety information to distributors and dealers; setup of exhibits on safety procedures; conducting of tests after installation and training of users in safety; publication of a list of dos and don’ts relative to safety; establishment of a customer relations climate that minimizes animosity and claims.

According to Managerial Accounting by Braun, Tietz (5th edition),

Marketing. Promotion and advertising of products or services.

According to the ASME EMBOK,

Marketing. Strategies and activities that focus on assessing the needs and wants of potential customers and then meeting those needs.

Core concepts

Market

Impressions

Engagements

Marketing function