Difference between revisions of "Marketing"

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(Engagements)
(Market)
 
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*# [[Market]], [[market actor]], [[buyer choice]], ''marketing'', [[seller]] vs [[marketer]], [[market intermediary]]
 
*# [[Market]], [[market actor]], [[buyer choice]], ''marketing'', [[seller]] vs [[marketer]], [[market intermediary]]
 
*# [[Market offering]] vs [[marketable]], price vs compensation vs cost
 
*# [[Market offering]] vs [[marketable]], price vs compensation vs cost
*# [[Market presence]], [[#Impressions|impression]] vs [[#Engagements|engagement]] vs distribution vs compensation vs [[customer support]]
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*# [[Market presence]], [[#Impressions|impression]] vs [[#Intercourses|intercourse]] vs distribution vs compensation vs [[customer support]]
 
*# [[Buyer]] vs [[tire kicker]], [[buyer need]] vs [[buyer want]] vs [[buyer demand]]
 
*# [[Buyer]] vs [[tire kicker]], [[buyer need]] vs [[buyer want]] vs [[buyer demand]]
 
*# [[Offer-response behavior]], participation vs research vs trial vs purchase vs donation vs agreement vs vote
 
*# [[Offer-response behavior]], participation vs research vs trial vs purchase vs donation vs agreement vs vote
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*# [[Competition]], [[Porter's Five-Forces Model]], rivals vs new-entrants vs buyers-power vs suppliers-power vs substitutes
 
*# [[Competition]], [[Porter's Five-Forces Model]], rivals vs new-entrants vs buyers-power vs suppliers-power vs substitutes
  
===Engagements===
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===Intercourses===
*# [[Market engagement]] vs [[business transaction]] vs [[marketing channel]], [[business-to-consumer]] ([[business-to-consumer|B2C]]) vs [[business-to-business]] ([[business-to-business|B2B]]) vs [[business-to-employee]] ([[business-to-employee|B2E]]), [[integrated marketing channel system]]
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*# [[Market intercourse]] vs [[business transaction]] vs [[marketing channel]], [[business-to-consumer]] ([[business-to-consumer|B2C]]) vs [[business-to-business]] ([[business-to-business|B2B]]) vs [[business-to-employee]] ([[business-to-employee|B2E]]), [[integrated marketing channel system]]
 
*# [[Marketer objective]], inform objective vs persuade objective vs assist objective vs remind objective vs reinforce objective
 
*# [[Marketer objective]], inform objective vs persuade objective vs assist objective vs remind objective vs reinforce objective
 
*# [[Market exchangeable]]s, ownership transfer, consumables vs possessions
 
*# [[Market exchangeable]]s, ownership transfer, consumables vs possessions
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*# [[User experience]] ([[User experience|UX]]), [[usability]], [[UX design]], [[persona]]
 
*# [[User experience]] ([[User experience|UX]]), [[usability]], [[UX design]], [[persona]]
 
*# [[Marketing conversion]], unaware-to-aware, aware-to-educated, educated-to-customer, customer-to-advocate conversions
 
*# [[Marketing conversion]], unaware-to-aware, aware-to-educated, educated-to-customer, customer-to-advocate conversions
*# [[Purchase funnel]], [[marketing-conversion funnel]], [[Top of the funnel]] ([[Top of the funnel|ToFu]]), [[Middle of the funnel]] ([[Middle of the funnel|MoFu]]), [[Bottom of the funnel]] ([[Bottom of the funnel|BoFu]])
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*# [[Purchase funnel]], [[marketing-conversion funnel]], [[top of the funnel]] ([[Top of the funnel|ToFu]]), [[middle of the funnel]] ([[Middle of the funnel|MoFu]]), [[bottom of the funnel]] ([[Bottom of the funnel|BoFu]])
  
 
===Impressions===
 
===Impressions===

Latest revision as of 19:20, 13 June 2023

Marketing is a set of endeavors that an market actor undertakes to complete a market exchange.


Definitions

According to Marketing Management by Keller and Kotler (15th edition),

Marketing. The activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.

According to Juran's Quality Handbook by Defeo (7th edition),

Marketing. The process of promotion, including activities to provide product labeling for warnings, dangers, antidotes; training of the field force in the contract provisions; supplying of safety information to distributors and dealers; setup of exhibits on safety procedures; conducting of tests after installation and training of users in safety; publication of a list of dos and don’ts relative to safety; establishment of a customer relations climate that minimizes animosity and claims.

According to Managerial Accounting by Braun, Tietz (5th edition),

Marketing. Promotion and advertising of products or services.

According to the ASME EMBOK,

Marketing. Strategies and activities that focus on assessing the needs and wants of potential customers and then meeting those needs.

Core concepts

Market

Intercourses

Impressions

Marketing management