Difference between revisions of "Marketing channel"
| Line 1: | Line 1: | ||
| − | A [[marketing channel]] (hereinafter, the ''Channel'') is the combination of [[distribution channel|distribution]] and [[communication channel]]s that is necessary to transfer the ownership of one or more [[product]]s. [[Marketing]] is the primary discipline that studies the ''Channels''. | + | A [[marketing channel]] (hereinafter, the ''Channel'') is the combination of [[distribution channel|distribution]] and [[communication channel]]s that is necessary to transfer the ownership of one or more [[product]]s. In other words, the ''Channel'' is the medium through which marketing endeavors are undertaken. [[Marketing]] is the primary discipline that studies the ''Channels''. |
Revision as of 03:32, 7 May 2020
A marketing channel (hereinafter, the Channel) is the combination of distribution and communication channels that is necessary to transfer the ownership of one or more products. In other words, the Channel is the medium through which marketing endeavors are undertaken. Marketing is the primary discipline that studies the Channels.
