SWOT analysis

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SWOT analysis (alternatively known as SWOT framework; hereinafter, the Framework) is a tool that maps analyses of the enterprise environment. SWOT is an acronym for strengths, weaknesses, opportunities, and threats.


Definition

According to Management by Robbins and Coulter (14th edition),

SWOT analysis. An analysis of the organization's strengths, weaknesses, opportunities, and threats.

According to the BABOK Guide (3rd edition),

SWOT analysis. See strengths, weaknesses, opportunities and threats analysis.

According to the Corporate Strategy by Lynch (4th edition),

SWOT analysis. An analysis of the strengths and weaknesses present internally in the organization, coupled with the opportunities and threats that the organization faces externally.

Components

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