Strategic change
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Strategic change is the proactive management of change in organizations in order to achieve clearly defined strategic objectives or to allow the company to experiment in areas where it is not possible to define strategic objectives precisely. See also Prescriptive change and Emergent change.
Definitions
According to the Corporate Strategy by Lynch (4th edition),
- Strategic change. The proactive management of change in organizations in order to achieve clearly defined strategic objectives or to allow the company to experiment in areas where it is not possible to define strategic objectives precisely. See also Prescriptive change and Emergent change.
