Biometrics

Biometrics is refers to technologies that measure and analyze human body characteristics, such as fingerprints, eye retinas and irises, voice patterns, facial patterns and hand measurements. Often used for authentication purposes but it also provides potential for delivering personalized marketing communication messages.

Definitions

According to the Marketing Communications by Fill (5th edition),

Biometrics. Refers to technologies that measure and analyze human body characteristics, such as fingerprints, eye retinas and irises, voice patterns, facial patterns and hand measurements. Often used for authentication purposes but it also provides potential for delivering personalized marketing communication messages.