Features

From CNM Wiki

Jump to: navigation, search

Features are things that enhance the basic function of a product.

Definitions

According to Marketing Management by Keller and Kotler (15th edition),

Features. Things that enhance the basic function of a product.

According to Managing Quality by Foster (6th edition),

Features. A dimension of quality that refers to those attributes of a product that supplement the item's basic performance.

Retrieved from "https://wiki.cnmcyber.com/w/index.php?title=Features&oldid=48818"