Flexible market offering
Flexible market offering is market offering that is:
- A naked solution containing the product and service elements that all segment members value, and
- Discretionary options that some segment members value.
Definition
According to Marketing Management by Keller and Kotler (15th edition),
- Flexible market offering. (1) A naked solution containing the product and service elements that all segment members value, and (2) discretionary options that some segment members value.
