Frame of reference

From CNM Wiki
Jump to: navigation, search

Frame of reference is the set of products a customer considers when making a purchase decision in a given product category.

Definitions

According to Product Manager's Handbook by Gorchels (2nd edition),

Frame of reference. The set of products a customer considers when making a purchase decision in a given product category.
Retrieved from "https://wiki.cnmcyber.com/w/index.php?title=Frame_of_reference&oldid=53250"