Product assortment
(Redirected from Product mix)
Product assortment (alternatively known as a product mix) is the set of all products and items a particular seller offers for sale.
Definition
According to Marketing Management by Keller and Kotler (15th edition),
- Product assortment. The set of all products and items a particular seller offers for sale.
According to the Marketing Communications by Fill (5th edition),
- Product mix. The set of all product lines and items that an organization offers for sale to buyers.
