Projective techniques

Projective techniques. A research technique used to probe the subconscious in order that target consumers express their inner thoughts and feelings about brands, products, services and organizations, among others.

Definitions

According to the Marketing Communications by Fill (5th edition)

Projective techniques. A research technique used to probe the subconscious in order that target consumers express their inner thoughts and feelings about brands, products, services and organizations, among others.