Financial roadshow

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Financial roadshow (or, simply, roadshow) is a series of presentations, usually, three to five daily over a 2-week period in 10 to 20 cities that are made to potential investors before an IPO.


Definitions

According to Financial Management Theory and Practice by Eugene F. Brigham and Michael C. Ehrhardt (13th edition),

Roadshow. Before an IPO, the senior management team and the investment banker make presentations to potential investors. They make three to five presentations daily over a 2-week period in 10 to 20 cities.

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