Subculture

Subculture is a group with shared values, beliefs, preferences, and behaviors emerging from their special life experiences or circumstances, such as with nationalities, religions, racial groups, and geographical regions.

Definition

According to Marketing Management by Keller and Kotler (15th edition),

Subculture. Group with shared values, beliefs, preferences, and behaviors emerging from their special life experiences or circumstances, such as with nationalities, religions, racial groups, and geographical regions.