Survival-based theories of strategy

Survival-based theories of strategy are these regard the survival of the fittest in the market place as being the prime determinant of corporate strategy. See also Emergent corporate strategy.

Definitions

According to the Corporate Strategy by Lynch (4th edition),

Survival-based theories of strategy. These regard the survival of the fittest in the market place as being the prime determinant of corporate strategy. See also Emergent corporate strategy.